Dayton Literary Peace Prize

The Dayton Literary Peace Prize has been around since 2013, and they were ready for a brand refresh. When I got the call to help reimagine their website, I was thrilled! I had the opportunity to update the website's visual design, improve user experience and navigation, and optimize functionality to better meet the needs and expectations of visitors.

The ultimate goal of the website redesign was to attract and retain visitors, drive conversions, and help grow the organization's presence in the digital space. In order to track this data, routine analytic reports are created to monitor user's activity on the site. I'm happy to report there has been a steady increase in site traffic and engagement, allowing the message and purpose of the Dayton Literary Peace Prize to spread worldwide!